> ## Documentation Index
> Fetch the complete documentation index at: https://docs.oppla.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> Enterprise-grade product analytics with feature flags, experiments, and automation

# Analytics Overview

Oppla is a comprehensive product analytics platform that combines traditional analytics with advanced features like feature flags, A/B testing, automation triggers, and multi-product support. Built for modern product teams who need to move fast and make data-driven decisions.

## Platform Capabilities

<CardGroup cols={2}>
  <Card title="Feature Flags" icon="toggle-on">
    Control feature rollouts, run targeted releases, and deliver personalized experiences
  </Card>

  <Card title="Experiments & A/B Testing" icon="flask">
    Run controlled experiments with statistical confidence and multivariate testing
  </Card>

  <Card title="Automation Triggers" icon="bolt">
    Automate workflows based on user behavior with email, Slack, and webhook integrations
  </Card>

  <Card title="Multi-Product Analytics" icon="grid">
    Manage multiple products from one dashboard with cross-product user tracking
  </Card>
</CardGroup>

## Core Analytics Features

### Real-Time User Tracking

Comprehensive tracking with advanced capabilities:

* **Behavioral Analytics**: Page views, custom events, and user journeys
* **IP Geolocation**: Automatic location detection via ipapi.co
* **User Identification**: Cross-device and cross-product user tracking
* **Session Recording**: Understand exactly how users interact with your product
* **Performance Monitoring**: Track load times and technical metrics

### Advanced Segmentation

Powerful user segmentation and cohort analysis:

* **Dynamic Segments**: Create segments based on any user attribute or behavior
* **Cohort Analysis**: Track user retention and behavior over time
* **Funnel Analysis**: Identify drop-off points in critical user flows
* **Path Analysis**: Discover common user journeys and navigation patterns

### Enterprise Features

Built for scale and security:

* **Multi-Tenant Support**: Perfect for SaaS platforms with customer isolation
* **Team Permissions**: Granular access control per product and feature
* **Data Privacy**: GDPR compliant with data anonymization options
* **High Performance**: Handles millions of events with batching and optimization
* **API Access**: Full REST API for custom integrations

## Quick Start

<CardGroup cols={3}>
  <Card title="Add Your Product" icon="rocket" href="/analytics/add-website">
    Install the tracker in 2 minutes
  </Card>

  <Card title="Feature Flags" icon="toggle-on" href="/analytics/feature-flags">
    Control feature rollouts instantly
  </Card>

  <Card title="Run Experiments" icon="flask" href="/analytics/experiments">
    Start your first A/B test
  </Card>
</CardGroup>

## Implementation Examples

### Feature Flags in Action

Control features without deploying:

```javascript theme={null}
// Check feature status
if (window.oppla.getFeatureFlagStatus('new-checkout')) {
  renderNewCheckout();
} else {
  renderLegacyCheckout();
}

// Target specific users
window.oppla.identify('user_123', {
  plan: 'premium',
  company: 'Acme Corp'
});
// Premium users automatically get premium features
```

### Running Experiments

Test variations with confidence:

```javascript theme={null}
// Get experiment variant
const variant = window.oppla.getExperimentStatus('pricing-test');

if (variant === 'variant-a') {
  showNewPricing();
} else {
  showOriginalPricing();
}

// Track conversion
window.oppla.track('purchase-completed', {
  experiment: 'pricing-test',
  variant: variant,
  revenue: 99.99
});
```

### Automation Triggers

Automate based on user behavior:

```javascript theme={null}
// Trigger automation when user is at risk
if (lastLoginDaysAgo > 14) {
  window.oppla.trigger('churn-risk', 'auto_retention', {
    user_id: userId,
    days_inactive: lastLoginDaysAgo,
    lifetime_value: userLTV
  });
  // Automatically sends win-back email and Slack alert
}
```

## Platform Architecture

### Deployment Options

* **Tracker CDN**: Hosted on Cloudflare Pages (unlimited free requests)
* **Backend API**: Scalable PostgreSQL with Neon
* **Real-Time Processing**: Event batching and optimized delivery
* **Global Distribution**: CDN delivery for \< 50ms latency worldwide

### Integration Methods

<CardGroup cols={4}>
  <Card title="JavaScript" icon="js" href="/analytics/add-website">
    Web tracking
  </Card>

  <Card title="Node.js" icon="node" href="/analytics/node-client">
    Server-side
  </Card>

  <Card title="React/Vue" icon="react" href="/analytics/frameworks">
    Frameworks
  </Card>

  <Card title="REST API" icon="code" href="/api/events">
    Direct API
  </Card>
</CardGroup>

## Advanced Analytics

<CardGroup cols={2}>
  <Card title="Multi-Product Setup" icon="grid" href="/analytics/multi-product-setup">
    Manage multiple products from one account
  </Card>

  <Card title="Automation Workflows" icon="robot" href="/analytics/automation-triggers">
    Build automated response workflows
  </Card>

  <Card title="Real-Time Analytics" icon="bolt" href="/analytics/real-time">
    Monitor user activity as it happens
  </Card>

  <Card title="Cross-Device Tracking" icon="devices" href="/analytics/cross-device">
    Track users across all their devices
  </Card>
</CardGroup>

## Why Choose Oppla?

### All-in-One Platform

No need for separate tools for analytics, feature flags, and experiments. Everything works together seamlessly.

### Built for Scale

From startups to enterprise, Oppla handles millions of events efficiently with smart batching and optimization.

### Developer-First

Clean APIs, great documentation, and powerful debugging tools make integration a breeze.

### Privacy-Focused

GDPR compliant with data anonymization, cookie-less tracking options, and full data ownership.

## Get Started Today

<CardGroup cols={3}>
  <Card title="Documentation" icon="book" href="/analytics/add-website">
    Complete setup guide
  </Card>

  <Card title="API Reference" icon="code" href="/api">
    Full API documentation
  </Card>

  <Card title="Support" icon="headset" href="/support">
    Get help from our team
  </Card>
</CardGroup>