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Analytics Overview

Oppla’s analytics platform helps you understand user behavior and make data-driven decisions.

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Key Features

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User Behavior Tracking

Track how users interact with your product:

• Page views and navigation patterns
• Feature usage and engagement
• User flows and conversion funnels
• Custom event tracking

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Session Analysis

Analyze user sessions to understand behavior:

• Session duration and frequency
• User paths and navigation
• Drop-off points and conversion rates
• Real-time user activity

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Data Comparison

Compare metrics across different time periods:

• Day-over-day analysis
• Week-over-week trends
• Month-over-month growth
• Custom date range comparisons

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Getting Started

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Advanced Features

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Data Tags

Use data tags to segment and analyze your data:

// Browser implementation
window.oppla.track('Button Clicked', {
  buttonId: 'signup-button',
  page: 'homepage',
  category: 'conversion'
});

// Node.js implementation
oppla.track('Button Clicked', {
  buttonId: 'signup-button',
  page: 'homepage',
  category: 'conversion'
});

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Custom Properties

Add custom properties to your events:

// Browser implementation
window.oppla.track('Purchase Completed', {
  orderId: '12345',
  amount: 99.99,
  currency: 'USD',
  items: ['product1', 'product2']
});

// Node.js implementation
oppla.track('Purchase Completed', {
  orderId: '12345',
  amount: 99.99,
  currency: 'USD',
  items: ['product1', 'product2']
});

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Integration Options

Oppla offers multiple integration methods:

• JavaScript SDK (Browser)
• Node.js client (Server)
• REST API
• Google Tag Manager