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Analytics Overview

Oppla is a comprehensive product analytics platform that combines traditional analytics with advanced features like feature flags, A/B testing, automation triggers, and multi-product support. Built for modern product teams who need to move fast and make data-driven decisions.

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Platform Capabilities

Feature Flags

Control feature rollouts, run targeted releases, and deliver personalized experiences

Experiments & A/B Testing

Run controlled experiments with statistical confidence and multivariate testing

Automation Triggers

Automate workflows based on user behavior with email, Slack, and webhook integrations

Multi-Product Analytics

Manage multiple products from one dashboard with cross-product user tracking

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Core Analytics Features

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Real-Time User Tracking

Comprehensive tracking with advanced capabilities:
  • Behavioral Analytics: Page views, custom events, and user journeys
  • IP Geolocation: Automatic location detection via ipapi.co
  • User Identification: Cross-device and cross-product user tracking
  • Session Recording: Understand exactly how users interact with your product
  • Performance Monitoring: Track load times and technical metrics

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Advanced Segmentation

Powerful user segmentation and cohort analysis:
  • Dynamic Segments: Create segments based on any user attribute or behavior
  • Cohort Analysis: Track user retention and behavior over time
  • Funnel Analysis: Identify drop-off points in critical user flows
  • Path Analysis: Discover common user journeys and navigation patterns

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Enterprise Features

Built for scale and security:
  • Multi-Tenant Support: Perfect for SaaS platforms with customer isolation
  • Team Permissions: Granular access control per product and feature
  • Data Privacy: GDPR compliant with data anonymization options
  • High Performance: Handles millions of events with batching and optimization
  • API Access: Full REST API for custom integrations

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Quick Start

Add Your Product

Install the tracker in 2 minutes

Feature Flags

Control feature rollouts instantly

Run Experiments

Start your first A/B test

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Implementation Examples

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Feature Flags in Action

Control features without deploying: 
// Check feature status
if (window.oppla.getFeatureFlagStatus('new-checkout')) {
  renderNewCheckout();
} else {
  renderLegacyCheckout();
}

// Target specific users
window.oppla.identify('user_123', {
  plan: 'premium',
  company: 'Acme Corp'
});
// Premium users automatically get premium features

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Running Experiments

Test variations with confidence: 
// Get experiment variant
const variant = window.oppla.getExperimentStatus('pricing-test');

if (variant === 'variant-a') {
  showNewPricing();
} else {
  showOriginalPricing();
}

// Track conversion
window.oppla.track('purchase-completed', {
  experiment: 'pricing-test',
  variant: variant,
  revenue: 99.99
});

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Automation Triggers

Automate based on user behavior: 
// Trigger automation when user is at risk
if (lastLoginDaysAgo > 14) {
  window.oppla.trigger('churn-risk', 'auto_retention', {
    user_id: userId,
    days_inactive: lastLoginDaysAgo,
    lifetime_value: userLTV
  });
  // Automatically sends win-back email and Slack alert
}

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Platform Architecture

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Deployment Options

  • Tracker CDN: Hosted on Cloudflare Pages (unlimited free requests)
  • Backend API: Scalable PostgreSQL with Neon
  • Real-Time Processing: Event batching and optimized delivery
  • Global Distribution: CDN delivery for < 50ms latency worldwide

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Integration Methods

JavaScript

Web tracking

Node.js

Server-side

React/Vue

Frameworks

REST API

Direct API

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Advanced Analytics

Multi-Product Setup

Manage multiple products from one account

Automation Workflows

Build automated response workflows

Real-Time Analytics

Monitor user activity as it happens

Cross-Device Tracking

Track users across all their devices

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Why Choose Oppla?

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All-in-One Platform

No need for separate tools for analytics, feature flags, and experiments. Everything works together seamlessly.

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Built for Scale

From startups to enterprise, Oppla handles millions of events efficiently with smart batching and optimization.

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Developer-First

Clean APIs, great documentation, and powerful debugging tools make integration a breeze.

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Privacy-Focused

GDPR compliant with data anonymization, cookie-less tracking options, and full data ownership.

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Get Started Today

Documentation

Complete setup guide

API Reference

Full API documentation

Support

Get help from our team