Automation Triggers

Oppla’s Automation Triggers enable you to create powerful workflows that respond to user behavior in real-time. Connect analytics events to automated actions like emails, notifications, feature changes, and integrations with third-party services.

Overview

Real-Time Actions

Trigger instant responses to user behavior and system events

Complex Workflows

Build multi-step automations with conditions and branches

Integrations

Connect to email, Slack, webhooks, and 100+ services

Smart Targeting

Target specific user segments with personalized actions

Quick Start

1. Create an Automation

In your Oppla Dashboard:

Navigate to Automations → Create Automation
Choose a trigger type:
- Event-based: User performs specific action
- Threshold-based: Metric reaches certain value
- Time-based: Scheduled or recurring
- Segment-based: User enters/exits segment

2. Define Trigger Conditions

Set when the automation fires:

{
  "trigger": {
    "type": "event",
    "event": "trial_ending",
    "conditions": {
      "days_until_expiry": 3,
      "usage_percentage": ">= 50",
      "plan": "trial"
    }
  }
}

3. Configure Actions

Define what happens when triggered:

{
  "actions": [
    {
      "type": "email",
      "template": "trial_ending_engaged",
      "delay": 0
    },
    {
      "type": "feature_flag",
      "flag": "show_upgrade_banner",
      "value": true
    },
    {
      "type": "webhook",
      "url": "https://api.example.com/notify",
      "delay": "1_hour"
    }
  ]
}

Implementation

Basic HTML Trigger

Add triggers to any element:

<!-- Button with automation trigger -->
<button 
  data-oppla-trigger="upgrade-clicked"
  data-oppla-automation-id="auto_123"
  data-oppla-trigger-plan="premium"
  data-oppla-trigger-price="99">
  Upgrade to Premium
</button>

<!-- Form with trigger -->
<form 
  data-oppla-trigger="lead-captured"
  data-oppla-automation-id="auto_456">
  <input type="email" name="email" />
  <button type="submit">Get Started</button>
</form>

JavaScript Triggers

Programmatically fire triggers:

// Simple trigger
window.oppla.trigger('cart-abandoned', 'auto_789', {
  cart_value: 299.99,
  items: 3,
  user_segment: 'high_value'
});

// Conditional trigger
if (userIdleTime > 300000) { // 5 minutes
  window.oppla.trigger('user-idle', 'auto_321', {
    page: window.location.pathname,
    idle_duration: userIdleTime
  });
}

// Trigger with callback
window.oppla.trigger('feature-used', 'auto_654', {
  feature: 'advanced_search',
  first_time: true
}).then(() => {
  console.log('Automation triggered successfully');
});

Trigger Types

Event-Based Triggers

Respond to user actions:

// Purchase completed
window.oppla.trigger('purchase-completed', 'auto_purchase', {
  order_id: 'ord_123',
  amount: 199.99,
  items: ['product_a', 'product_b'],
  customer_type: 'returning'
});

// Feature engagement
window.oppla.trigger('feature-activated', 'auto_onboard', {
  feature: 'ai_assistant',
  activation_step: 3,
  time_to_activate: 120 // seconds
});

// Error occurred
window.oppla.trigger('error-encountered', 'auto_support', {
  error_code: 'PAYMENT_FAILED',
  user_action: 'checkout',
  retry_count: 2
});

Threshold-Based Triggers

Monitor metrics and limits:

// Usage threshold
if (apiCallsToday >= 900) {
  window.oppla.trigger('usage-limit-approaching', 'auto_usage', {
    current_usage: apiCallsToday,
    limit: 1000,
    percentage: 90
  });
}

// Performance threshold
if (pageLoadTime > 3000) {
  window.oppla.trigger('slow-performance', 'auto_perf', {
    page: window.location.pathname,
    load_time: pageLoadTime,
    threshold: 3000
  });
}

Behavioral Triggers

Track user patterns:

// Engagement patterns
window.oppla.trigger('high-engagement', 'auto_engage', {
  session_duration: 1800, // 30 minutes
  pages_viewed: 15,
  features_used: ['search', 'filter', 'export'],
  engagement_score: 85
});

// Churn risk
window.oppla.trigger('churn-risk-detected', 'auto_retention', {
  last_login_days_ago: 14,
  feature_usage_decline: 60, // 60% decrease
  support_tickets: 3
});

Automation Workflows

Simple Workflow

Linear automation flow:

{
  "workflow": {
    "name": "Welcome Series",
    "trigger": "user_registered",
    "steps": [
      {
        "action": "email",
        "template": "welcome_email",
        "delay": 0
      },
      {
        "action": "email",
        "template": "getting_started",
        "delay": "1_day"
      },
      {
        "action": "email",
        "template": "pro_tips",
        "delay": "3_days"
      }
    ]
  }
}

Conditional Workflow

Branching based on conditions:

{
  "workflow": {
    "name": "Trial Nurture",
    "trigger": "trial_started",
    "steps": [
      {
        "condition": "user.engagement > 50",
        "true_path": [
          {
            "action": "email",
            "template": "power_user_tips"
          },
          {
            "action": "feature_flag",
            "flag": "advanced_features",
            "value": true
          }
        ],
        "false_path": [
          {
            "action": "email",
            "template": "basic_onboarding"
          },
          {
            "action": "in_app_message",
            "message": "need_help_getting_started"
          }
        ]
      }
    ]
  }
}

Multi-Channel Workflow

Coordinate across channels:

{
  "workflow": {
    "name": "Cart Recovery",
    "trigger": "cart_abandoned",
    "steps": [
      {
        "action": "email",
        "template": "cart_reminder",
        "delay": "1_hour"
      },
      {
        "condition": "email.not_opened",
        "action": "push_notification",
        "message": "items_in_cart",
        "delay": "24_hours"
      },
      {
        "condition": "cart.still_abandoned",
        "action": "sms",
        "template": "discount_offer",
        "delay": "48_hours"
      }
    ]
  }
}

Actions

Email Actions

Send targeted emails:

{
  "action": "email",
  "config": {
    "to": "{{user.email}}",
    "template": "upgrade_reminder",
    "personalization": {
      "name": "{{user.name}}",
      "plan": "{{user.current_plan}}",
      "usage": "{{user.usage_percentage}}",
      "savings": "{{calculate_savings}}"
    },
    "attachments": ["invoice.pdf"],
    "track_opens": true,
    "track_clicks": true
  }
}

Slack Notifications

Alert teams instantly:

{
  "action": "slack",
  "config": {
    "channel": "#customer-success",
    "message": "🎉 New enterprise signup!",
    "blocks": [
      {
        "type": "section",
        "text": "Company: {{user.company}}\nPlan: {{user.plan}}\nValue: ${{user.contract_value}}"
      },
      {
        "type": "actions",
        "buttons": [
          {
            "text": "View in CRM",
            "url": "https://crm.example.com/{{user.id}}"
          }
        ]
      }
    ]
  }
}

Webhook Actions

Integrate with any service:

{
  "action": "webhook",
  "config": {
    "url": "https://api.example.com/webhook",
    "method": "POST",
    "headers": {
      "Authorization": "Bearer {{api_key}}",
      "Content-Type": "application/json"
    },
    "body": {
      "event": "{{trigger.name}}",
      "user": "{{user}}",
      "data": "{{trigger.data}}",
      "timestamp": "{{timestamp}}"
    },
    "retry": {
      "attempts": 3,
      "backoff": "exponential"
    }
  }
}

Feature Flag Actions

Dynamically control features:

{
  "action": "feature_flag",
  "config": {
    "flag": "premium_features",
    "value": true,
    "duration": "7_days", // Temporary enablement
    "revert_on": {
      "event": "trial_ended",
      "condition": "user.converted === false"
    }
  }
}

Advanced Features

Batch Processing

Handle multiple triggers efficiently:

// Batch similar triggers
window.oppla.batchTriggers([
  {
    name: 'item-viewed',
    automationId: 'auto_123',
    data: { item_id: 'prod_1', category: 'electronics' }
  },
  {
    name: 'item-viewed',
    automationId: 'auto_123',
    data: { item_id: 'prod_2', category: 'electronics' }
  }
]);

Rate Limiting

Prevent automation spam:

{
  "automation": {
    "rate_limit": {
      "max_triggers_per_user": 3,
      "window": "24_hours",
      "action_on_limit": "queue" // or "drop", "alert"
    }
  }
}

A/B Testing Automations

Test different automation strategies:

{
  "automation": {
    "name": "Onboarding Flow",
    "ab_test": {
      "variant_a": {
        "weight": 50,
        "actions": ["email_series_a", "in_app_tour"]
      },
      "variant_b": {
        "weight": 50,
        "actions": ["video_tutorial", "live_chat_offer"]
      }
    },
    "success_metric": "activation_rate"
  }
}

Monitoring & Analytics

Automation Performance

Track automation effectiveness:

// Dashboard metrics
{
  "automation_id": "auto_123",
  "metrics": {
    "triggers_today": 1523,
    "success_rate": 0.94,
    "avg_completion_time": "2.3s",
    "conversions": 89,
    "revenue_impact": 15670
  }
}

Debug Mode

Test automations safely:

// Enable debug mode
window.oppla.debugAutomation('auto_123', true);

// Trigger in debug mode (no actions executed)
window.oppla.trigger('test-trigger', 'auto_123', {
  test: true,
  data: 'sample'
});

// View debug logs
console.log(window.oppla.getAutomationLogs('auto_123'));

Best Practices

1. Start Simple

Begin with basic automations:

✅ Good: Single trigger → Single action
❌ Bad: Complex multi-branch workflow on day 1

2. Test Thoroughly

Always test before enabling:

// Test automation
await oppla.testAutomation('auto_123', {
  sample_user: 'test_user_1',
  sample_data: { /* test data */ }
});

3. Monitor Impact

Track automation effects:

// Monitor metrics before/after
const metrics = {
  before: { conversion: 0.03, retention: 0.65 },
  after: { conversion: 0.045, retention: 0.72 },
  improvement: { conversion: '+50%', retention: '+10.7%' }
};

4. Document Automations

Keep clear records:

{
  "automation": "auto_123",
  "documentation": {
    "purpose": "Recover abandoned carts",
    "owner": "marketing@example.com",
    "created": "2024-01-15",
    "last_modified": "2024-02-01",
    "dependencies": ["email_service", "discount_system"],
    "expected_impact": "5-10% cart recovery"
  }
}

Troubleshooting

Common Issues

Issue	Solution
Automation not firing	Check trigger conditions and user segments
Actions failing	Verify API keys and webhook URLs
Duplicate triggers	Implement deduplication logic
Performance impact	Use async processing and rate limiting

Next Steps

Automation Templates

Pre-built automation workflows

Integrations

Connect third-party services

Workflow Builder

Visual automation designer

API Reference

Automation API documentation

Getting Started

Advanced Features

How To

​Automation Triggers

​Overview

Real-Time Actions

Complex Workflows

Integrations

Smart Targeting

​Quick Start

​1. Create an Automation

​2. Define Trigger Conditions

​3. Configure Actions

​Implementation

​Basic HTML Trigger

​JavaScript Triggers

​Trigger Types

​Event-Based Triggers

​Threshold-Based Triggers

​Behavioral Triggers

​Automation Workflows

​Simple Workflow

​Conditional Workflow

​Multi-Channel Workflow

​Actions

​Email Actions

​Slack Notifications

​Webhook Actions

​Feature Flag Actions

​Advanced Features

​Batch Processing

​Rate Limiting

​A/B Testing Automations

​Monitoring & Analytics

​Automation Performance

​Debug Mode

​Best Practices

​1. Start Simple

​2. Test Thoroughly

​3. Monitor Impact

​4. Document Automations

​Troubleshooting

​Common Issues

​Next Steps

Automation Templates

Integrations

Workflow Builder

API Reference

Automation Triggers

Overview

Quick Start

1. Create an Automation

2. Define Trigger Conditions

3. Configure Actions

Implementation

Basic HTML Trigger

JavaScript Triggers

Trigger Types

Event-Based Triggers

Threshold-Based Triggers

Behavioral Triggers

Automation Workflows

Simple Workflow

Conditional Workflow

Multi-Channel Workflow

Actions

Email Actions

Slack Notifications

Webhook Actions

Feature Flag Actions

Advanced Features

Batch Processing

Rate Limiting

A/B Testing Automations

Monitoring & Analytics

Automation Performance

Debug Mode

Best Practices

1. Start Simple

2. Test Thoroughly

3. Monitor Impact

4. Document Automations

Troubleshooting

Common Issues

Next Steps